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For Immediate Release: June 19, 2007
Surf City USA® on the World Wide Web
Huntington Beach Conference and Visitors Bureau Launches New Website
Huntington Beach, Calif., June 19, 2007-The Huntington Beach Conference and Visitors Bureau (HBCVB) launched a newly designed website, www.surfcityusa.com, as part of its continued marketing efforts to nationally promote the destination and Surf City USA® brand.
New features of the website include the ability to book hotel reservations online; an integrated map system which provides visitors with directions to services and attractions within the city; an e-newsletter campaign allowing visitors to sign up for personalized promotions and tips; contests that award visitors with prizes like a Surf City USA® Beach Cruiser by Felt Bicycles; and an upgraded gallery of new Huntington Beach photography.
"Our new website reflects the Surf City USA of today like never before," said Doug Traub, president/CEO of the Huntington Beach Conference and Visitors Bureau. "The improved layout and easy navigation make it even easier to plan a weekend or extended vacation here."
Since 2002, the Orange County coastal destination has experienced a 15 percent average annual increase in tourism dollars. According to the HBCVB, since the launch of the new website in April 2007, the site has received more than five million hits from as far away as the Slovak Republic, South Korea and Chile.
"Our website will continue to evolve with the needs of our visitors," said Traub. "Future plans include a meeting and event planners section and selling of licensed Surf City USA® merchandise online."
According to the Travel Industry Association of America, 56 percent of adults use the Internet and 86 percent of users consider themselves travelers, meaning over 101 million Americans using the Internet do so for travel.
About the Huntington Beach Conference and Visitors Bureau
The Huntington Beach Conference and Visitors Bureau is the official destination marketing organization of Huntington Beach, California. As one of the top Southern California coastal destinations featuring premier California beach resorts, Huntington Beach is the ideal location for a California family vacation, weekend getaway or surfing trip. With 8.5 miles of pristine California beaches, Huntington Beach is fast becoming a destination of choice for vacationers and business travelers alike. To plan your Surf City USA® vacation or to learn more about Huntington Beach, visit the Huntington Beach Conference and Visitors Bureau website at www.surfcityusa.com or call 800-729-6232 for a free Visitors Guide.